Industries Study Report

03 April 2019, The Global Laundry Detergent Market is likely to witness momentous growth in the years to come. Growing demand for washing machine in emerging countries and technological advancements can propel market growth in the coming years. Rising product demand in several verticals, such as a hospital, hotel, restaurants, and textile industry, is likely to drive the market in the coming years. Development of distribution channels is also anticipated to bode well for the market.

The growing popularity of e-commerce is a key driving factor in the market. E-commerce offers various benefits, such as easy delivery and availability of a wide range of products. Manufacturers are expanding their customer base through the online distribution channel. This is anticipated to support market growth in the coming years. Moreover, numerous manufacturers are focusing on the development of green laundry products, which can, in turn, boost market growth in the years to come. These products include components, such as natural washing soda, plant-based enzymes, mineral-based surfactants, natural washing soda, and coconut oil. Organic laundry detergents don’t comprise chlorine, phosphate, and other artificial additives, which help in avoiding skin allergies and other disorders that are caused due to traditional detergents. These products offer greater water solubility and efficiency over other alternatives. 

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The Asia Pacific is anticipated to witness robust growth in the years to come. Factors, such as improving the economic condition, growing adoption of modern lifestyle, increasing use of washing machine, and easy financing, are expected to boost regional growth. Development of online channel and discounter stores offering the products at a reasonable rate due to price sensitivity of consumers can fuel the product demand in the coming years. Chinese consumers prefer liquid cleaners in new formats, such as liquid table and concentrated liquid detergents, over powder detergents. In India, the adoption of washing machine-based laundry products has increased due to the evolving retail sector and the availability of premium and differentiated products across brands.

Developed regions, such as the U.S. and U.K., are likely to exhibit significant growth in terms of volume and revenue.

Some of the key companies operating in the laundry detergent market are Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; Unilever; Proctor & Gamble; and The Colgate-Palmolive Company.